Programmatic DOOH · In development
Automated buying and selling of airtime
Two directions in one section: the SSP connects inventory to external demand, the DSP buys advertising programmatically. Both are in development on the same data model as the CMS and the Marketplace; the first integrations open together with specific partners.
In developmentThis direction is in development. These capabilities are not sold yet; the CMS and the Marketplace are built so that integrations need no rebuild.
Revenue today
1,284 TJS
+18 %
Fill rate
71 %
DSP
4
OpenRTB 2.6
What the direction will include
SSP: demand connection
Automated connection of inventory to external DSPs and other demand sources.
SSP: price and slot control
Floor price, share of airtime for external demand, owner approval of third-party creatives.
SSP: revenue report
What every screen earned from external demand — with proof of play and payout in the same system.
DSP: programmatic buying
Campaigns across screens of different networks from one workplace: conditions, budget, pacing.
DSP: optimisation
Bid and budget management, changes to a running campaign, one report across networks.
Platform readiness
One data set for inventory, slots, orders and confirmed plays already exists in the CMS and the Marketplace — the base for future API integrations.
Status against the running system. “In development” and “Planned” are not available today.
Sketch
How external demand under your rules could look
A sketch of a future interface: a partner sees only the screens, slots and floor price you open. An illustration, not a working screen.
- Floor price per screen
- Share of airtime for external demand
- Creative approval before air
How we start
01
Confirm demand
Specific partners, volumes and terms. Without them no in-house SSP or DSP is built.
02
Design the integration
Exchange of inventory, slot availability, orders and confirmed plays via API. OpenRTB and auctions only if needed.
03
Connect partners
The first integration on real screens and campaigns, then expansion.
Works together with
Get started
We'll show the platform on your screens and your tasks
Tell us what you have: a screen network, campaigns or a partnership. We'll prepare a demo for your situation.
What happens next
- 1
We reply within one business day and clarify the task
- 2
We run a 30-minute demo for your situation
- 3
We connect a test screen or the first campaign